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Market EyeQ by
Mastermind

The single sales platform to identify, communicate with, and help close every buyer in your market.

SEE HOW WE DO IT

IDENTIFY

Identify In-Market Car Buyers

Our exclusive and extensive data sources coupled with our advanced behavior prediction scoring model identifies and understands buyers in your market across their path to purchase. With thousands of data points, we help you identify in-market car buyers and enable you to better understand their individual path to purchase.


  • Household demographic data from IHS Markit gives you exclusive 360° market view
  • Data partnerships with TransUnion and Carfax Snapshot enables to better understand your customers with greater insight and details
  • Intelligent access to your potential customers regardless of where they’ve bought before - from retention all the way to conquest.

COMMUNICATE

Sending the Right Messages at the Right Time

In-market buyers in your neighborhood are at different points on their journey. Our predictive marketing cycle nurtures your prospects down the funnel, sending the right messages at the right time, driving the right people to purchase at your dealership. Our multi-channel approach is maximized for high impact and adapts to customers’ preferences.


  • Multi-channel marketing that is tailored to each customer
  • Nurtures customers down the funnel and to the dealership
  • Compliant marketing design and incentives managed by Mastermind

CLOSE

Close More Deals Every Month

Our in-depth and insightful platform, coupled with our expert services team, ensures that you have the best and most relevant information at your fingertips to close more deals every month.


  • Detailed dashboard that gives real context on customers - empowering sales conversations
  • Expert consultative service team helping dealers get the most of platform and their sales strategy
  • Actionable insights into campaign and sales performance

READY TO LEAP AHEAD OF THE INDUSTRY WITH
THE Market EyeQ SALES PLATFORM