Expand the way you view your audience to grow your business: if they are in your market and want to buy a car, they are your potential customer. Market EyeQ is the first-ever automotive sales platform that identifies, communicates with, and helps you close every buyer in your market. Our market-leading data, sophisticated marketing, and in-depth dashboard plus expert consultative service team give you the details you need to close more deals every single month.


Our data sources plus our advanced behavior prediction scoring model identify and understand all potential buyers in your market.

  • Household demographic data from IHS Markit gives you an exclusive 360° market view
  • TransUnion and CarFax partnerships enable you to better understand your customers regardless of where they've bought before
  • Seamless integration with your DMS enriches your data to help you understand your customers better


In-market buyers in your neighborhood are at different points on their journey. Our predictive marketing cycle nurtures your prospects through the sales cycle, sending the right messages at the right time, driving the right people to purchase at your dealership. Our multi-channel approach is maximized for high impact and adapts to customers' preferences.


Our in-depth and insightful platform coupled with our expert dealer services team ensures that you have the best and most relevant information at your fingertips to close more deals every month - increasing your retention sales rate by an average of 15%*!

  • Detailed dashboard that gives real context on customers - empowering sales conversations
  • Expert consultative service team helping dealers get the most of platform and their sales strategy
  • Actionable insights into campaign and sales performance
  • *Average across all active brands on Mastermind platform vs IHSM retention sales average for non-Mastermind brands, 2017

Request a Demo

or contact our Partner Development Group at: 1-888-906-1740

OUR PRODUCTS All the goods to give you great solutions

A suite of proprietary products developed with brands and OEMs in mind

Gives you the most comprehensive customer data in one simple dashboard, proven to increase loyalty, retention and sales.

Predictive Marketing

Delivers the most personalized campaigns in the market, each as unique as the targeted customer's needs and desires.


Turns service drive customers into new car sales by targeting them when they are most likely to be buying a car.

High-tech delivered with high-touch support
We put people first and foremost: from brand to retailer to consumer
Most Frequent On-site Visits

Only Mastermind is so deeply engaged in your success that our Dealer Relations Teams conduct full-day visits every 30-45 days...

One-on-One Sales Training

Following initial training we provide ongoing face-to-face instruction to ensure that every member of the sales team maximizes their potential...

Marketing Consultation

Our Dealer Relations Managers provide regular consultations to optimize your monthly campaign programming...

Data Integration Service

During implementation and beyond, we work to ensure that all the data sets and platform services sync to optimize performance...

See how easy it is to master your goals

Contact us for a VIP Demo and learn about proven ways to achieve Mastermind success